P’s stand for
- P1: Placement (eller location)
- P2: Product (quality, packaging, shop placement, etc.)
- P3: Price
- P4: Profile of store (or shop outlook)
- P5: Promotion (or marketing)
- P6: Personel (or staff)
L stand for
The combination of the above Ps and L gives the store’s current conversion rate. Where to change to increase conversion?
By measuring the store’s success (conversion rate), a direct and concrete expression of the current degree of success is achieved. Subsequently, work can be done systematically and purposefully on adjusting the Ps and L, and immediately read the result in the form of changes in the conversion rate.
With a focused and persistent work on the above 3 areas, the store will be well-equipped in times of recession, as well as ups and downs! Contact us for further information on installing our GSM people counter